Russell Simmons Buys 'All-American Muslim' Ad Space, Protests Lowes

American corporations under pressure from a Florida-based family-values organization are pulling dollars from TLC’s ‘All-American Muslim.’ The Florida Family Association has asked major advertisers to pull their ads and ad dollars from TLC’s reality TV show ‘All-American Muslim‘ and according to the Washington Post, 65 out of 67 targeted corporations targeted by the FFA have pulled their ad dollars.

The FFA’s statement on the matter. Lowes pulled the ads after receiving complaints about the show. “American Muslim” follows five Muslim families in Dearborn, Michigan. “This can’t happen in America; [Lowe's] needs to fix this immediately,” Simmons said, calling the move Islamophobic. “They can’t get away with that, it’s ridiculous." Corporations such as Lowe's have pulled their ads from the show, under pressure from conservative protests led by the Florida Family Association. Simmons has called for a boycott of Lowe's, pushing a petition via Twitter.

Lowe’s is dealing with criticism about their decision to listen to the Christian group. California State Senator Ted Lieu told The Associated Press that the North Carolina-based home improvement retailer’s decision was “un-American.” The TLC reality show focuses on Muslim families in the greater Detroit area. Some groups have objected to the show, with the conservative Florida Family Association, which organized an email campaign aimed at Lowe's to drop the adds. Lowe’s says it pulled the ads due to a wide array of concerns about the show.

“The program raised concerns, complaints, or issues from multiple sides of the viewer spectrum, which we found after doing research of news articles and blogs covering the show,” a Lowe’s spokesperson said. According to the Huff Post, this isn't the first time Simmons has put his substantial wealth towards public activist causes; in November, he offered to pay for the cleanup of Zuccotti Park, in support of the Occupy Wall Street movement.

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